In 2016, Kaifeng Xiangfu District Government authorized the group to hold the exclusive operating rights of ZhuXianzhen Woodblock New Year prints. Through research and repeated experimentation, the group successfully restored the traditional printing method of using plant mineral dyes, making the prints not only retain traditional characteristics but also adapt to the current aesthetic of people, inheriting traditional cultural craft works and traditional techniques. On November 20, 2016, the "China · Kaifeng zhuxianzhen Woodblock New Year Prints Industry Development Seminar and Brand Release Conference" was held in the Diaoyutai State Guesthouse in Beijing.